Red Square Launches Podifier All-In-One Podcast Publishing Tool

via www.podcastingnews.com


Red Square, an Australian Internet agency, has announced the release of Podifier, an all-in-one tool designed to simplify the publishing side of podcasts. The Windows-based tool is free, and available for download at the Podifier website.

Podifier is a Flash-based application that automates the creation of an RSS feed, the association of one or more MP3 files, and FTPing the files to a server.

"We've watched with interest the increasing topicality of podcasting and the phenomenal growth of the MP3 delivery devices market sector," said Tony Redhead, co-founder and principal of Red Square. "We wanted to take the complexity out of the podcasting publishing process and offer it to the Internet community at large."

"The potential for podcasting is enormous," said Mr Redhead. "It's more than just storing music or favourite broadcasts on an MP3 device. It's a potentially revolutionary tool and we are actively discussing a number of podcasting options with our national and international clients as a way to provide their mobile client base with relevant information, delivered via their MP3 devices and tailored to meet the specific needs of the individual."

Mr Redhead cites the travel industry as an example. "Here we have websites that provide detailed information on locations, airports, travel warnings but as soon as you leave the ground, in most situations, that information is no longer available."

"One solution is to provide targeted podcasts specific to the travel plans that your client is about to undertake and the destinations they will visit. For example, before departure the traveller indicates the itinerary and destinations, and a podcast containing information relevant to the choices is created from a content pool of recorded information. The traveller subscribes to the podcast knowing that any changes or updates will automatically be downloaded to their MP3 device right up to the second they pick up their player and walk out the door to start their journey."