Red Square Launches Podifier All-In-One Podcast Publishing Tool

via www.podcastingnews.com


Red Square, an Australian Internet agency, has announced the release of Podifier, an all-in-one tool designed to simplify the publishing side of podcasts. The Windows-based tool is free, and available for download at the Podifier website.

Podifier is a Flash-based application that automates the creation of an RSS feed, the association of one or more MP3 files, and FTPing the files to a server.

"We've watched with interest the increasing topicality of podcasting and the phenomenal growth of the MP3 delivery devices market sector," said Tony Redhead, co-founder and principal of Red Square. "We wanted to take the complexity out of the podcasting publishing process and offer it to the Internet community at large."

"The potential for podcasting is enormous," said Mr Redhead. "It's more than just storing music or favourite broadcasts on an MP3 device. It's a potentially revolutionary tool and we are actively discussing a number of podcasting options with our national and international clients as a way to provide their mobile client base with relevant information, delivered via their MP3 devices and tailored to meet the specific needs of the individual."

Mr Redhead cites the travel industry as an example. "Here we have websites that provide detailed information on locations, airports, travel warnings but as soon as you leave the ground, in most situations, that information is no longer available."

"One solution is to provide targeted podcasts specific to the travel plans that your client is about to undertake and the destinations they will visit. For example, before departure the traveller indicates the itinerary and destinations, and a podcast containing information relevant to the choices is created from a content pool of recorded information. The traveller subscribes to the podcast knowing that any changes or updates will automatically be downloaded to their MP3 device right up to the second they pick up their player and walk out the door to start their journey."

Some Mobile phones stats

Today, Illinois-based Motorola leads in North America (Interesting) and is investing heavily in China, said Garriques during a talk at the recent 2005 Wharton Technology Conference. Motorola's archrival, Finland's Nokia Group, the world's biggest cell phone maker, trounces everyone in Europe and has a hefty head start in the developing world. "The high-growth markets are India, Pakistan, the Middle East, Africa, Turkey and all of South Asia," he said. "These markets are dominated by Nokia, with over 60% market share. Nobody else has more than 10%."

Google

[excerpt from emergic.org]

Google (nasdaq: GOOG - news - people ) is a successful business because it wastes computer power--it has some 120,000 servers powering its search engine--while it conserves its dearest resource, people. Google has fewer than 3,500 employees, yet it generates $5 billion in (current run rate) sales.

Ten Commandments for entrepreneurs

http://106miles.blogspot.com/2005/04/ten-commandments-for-entrepreneurs.html

GPRS market stats

Source: http://answers.google.com/answers/threadview?id=293746

Others : http://answers.google.com/answers/threadview?id=403987


Penetration rates for Germany, UK, Spain, France, Italy, Netherlands and Portugal.
31% penetration by 2005
55% penetration by 2010.
http://www.adlittle.be/downloads/Studies%2001%20GPRS-UMTS%20Services.pdf

According to a report from Researchandmarketing.com
GPRS users will account for over a third of Western Europe’s mobile
subscription base in 2006.
http://www.researchandmarkets.com/reports/4681/4681.pdf

Demographics

Main users - 15–35 year olds and corporate users.
GPRS is likely to take off in the corporate market due to its wireless
email capabilities. Travelling employees account for 30% of all
employees.
Early adopters of GPRS are likely to be 20-35 year old professionals.
This report also contains a country by country analysis of the number
of operators and the number of new entrants. It predicts that new
entrants will be able to take 7% of the market.
http://www.adlittle.be/downloads/Studies%2001%20GPRS-UMTS%20Services.pdf


---------------------------------------------------
Usage estimate.

Average daily usage in the consumer market is predicted to be 10
minutes. Average daily use in the corporate market is predicted to be
16 minutes.
http://www.adlittle.be/downloads/Studies%2001%20GPRS-UMTS%20Services.pdf

Dell estimates that a typical user will consume between 10 and 20 MB per month.
http://www1.euro.dell.com/content/topics/topic.aspx/emea/topics/offers/merchandising/gprs_bsd?c=uk&l=en&s=bsd&~section=007#6

------------------------------------------------
Handsets

Market share – 2003 (Source:Gartner Dataquest)
Nokia – 35%
Motorola – 14.7%
Samsung – 10.5%
Siemens – 7.6%
Sony Ericsson – 4.8%
http://www.cellular-news.com/story/8982.shtml

US Mobile Subscriber Consumption of
Content and Applications in Previous Month
Projected Reach (000s) Percent
Sent or Received Text Message 65,041 37.4%
Received Text Message Alert 14,538 8.4%
Sent Photo Message to Phone or Email 11,761 6.8%
Used Mobile Instant Messenger 14,633 8.4%
Used Mobile Email 24,175 13.9%
Downloaded Mobile Game 5,720 3.3%
Downloaded Ringtone 22,393 12.9%
Downloaded Display Graphic 10,860 6.2%
Accessed News and Information via Browser 22,053 12.7%

Source: M:Metrics, Inc. Survey of US mobile subscribers, quarter ending January 31st 2005, n=35,381. Data for photo messaging, ringtones and graphics downloads for two months ending January 31st 2005, n=23,209.


http://mmetrics.com/press/PressRelease.aspx?article=20050307-benchmark