The quest for a mobile killer app...

Why is TV not the killer content on the web? Is it the bandwidth? Well, had it been the nineties I would have agreed to that but now when broadband is almost ubiquitous (atleast in the US and most parts of the world are getting there) that doesn't seem to be a valid reason.

Lets try and analyze at a high level how the TV and web story works:
-- Someone picks up a bunch of channels (a few hundred) based on the market needs and then there is one way flow of the information that you can receive. Its easy and involves minimal effort (except for the fact that most of the SOAP operas make your mind to work on a suicide/no suicide decision every second!). Then you have some amount of downtime where you are made to watch advertisements in the middle of something intersting which are obtrusive for sure.

On the other hand, on the web you have to spend more energy but you have a zillion load of information that you can scan, interact with and minimal to none downtime (thanks to Google ads and all the popup blockers of this world).

Now, why don't people use their computer to sit back and watch SOAP operas on the web (as interesting as they may seem). Well, one reason could be the people's perception of computer/web never changed (web that initially only allowed you to browse simple HTML's and was not capable of videos and stuff).. the people simply carried the perception in mind..got used to it and are not ready to change now...OR another more likely reason atleast according to me is that they got the feel of being able to interact and now even contribute (thanks to the blogging revolution) to the information or content they receive so that made a big change in their habits and thus internet encompassed the world like a revolution.

Where am I getting to with this...

What makes sense on a mobile phone..Is it gonna be an application like MobiTV (it is already successful and is being quoted as the killer app for mobiles) where they have around 22 channels for people's to peruse thru OR is it gonna be something that offers user an ability to interact, share and contribute to the information..and not just a limited information but variety to the order of what a web does . Let's wait and watch!